creative showcasein association withDoubleClickInteractive Advertising Bureau Australia*
this month
the gallery
the showcase
how to enter
the judges
Entry Tips
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supported by AdNews
profero

AIMIA - Australian Interactive Media Industry Association

AFA Advertising Federation of Australia

redsnapper
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About IAB Australia
About Double Click
Terms and Conditions
about the iab*
What is the IAB?
Globally, the IAB is the peak industry body representing the interests of the interactive advertising community. This includes sellers, buyers, technology providers, research organizations, and other companies supporting the sale of interactive advertising.

The organization’s objectives are:

- To increase the share of advertising and marketing dollars that interactive media captures in the marketplace
- To organize the industry to set standards and guidelines that make interactive an easier medium for agencies and marketers to buy and capture value
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers & press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members

The IAB Australia was officially launched in October 2005 by Australia’s six major online publishers—Fairfax Digital, Google, News Interactive, ninemsn, Sensis, and Yahoo!7 — together with the Australian Interactive Media Industry Association (AIMIA). The group has three key local priorities:

1) To promote industry standards and guidelines
2) To ensure timeliness and transparency of industry data
3) To educate the marketplace about the value of interactive advertising


Contact Information
Patty Keegan, General Manager
IAB Australia
patty@iabaustralia.com.au
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