 Kieran Ots
Leo Burnett
The most interesting creative idea this round, made me curious enough to plug in a few different options to see what happened. A very single-minded execution that gets its point across.
 Claire XXX
TEQUILA DIGITAL
A smart content aggregator with smarts. What I like about this campaign is that it brings to life the Make the most of Now promise in a very tongue in cheek way. It's also pretty bug proof!
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Round Four Winners
Winner: Lynx Instinct by Soap Creative
Creative Agency: Soap Creative
Media Agency: Universal McCann
First Runner Up: It Started with a Mule by Amnesia
Second Runner Up: 6 Beers of Separation by Holler
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Clemenger Takes out Creative Showcase 4.1 Top Spot
Clemenger has been declared the winner of Creative Showcase 4.1, Australia’s best free online award for creativity in digital advertising for its campaign, Vodafone’s "Make the Most of Now". The campaign was chosen by a panel of 10 esteemed judges from the industry who praised its cutting-edge creativity and innovation within the online advertising sector.
Announced at a Creative Showcase lunch today, Clemenger was selected from a strong field of entries. The "Make the Most of Now" campaign was designed to "motivate the public to live in the moment, not in the past, to do those things they’ve always wanted to do one day". The site created for Vodafone acted as a hub for people with ideas, and those who can make it happen. With links to Google Maps, YouTube, Delicious, Digg, Twitter and Flickr, visitors had an endless list of interactive opportunities all pointing them to the key message of the campaign, making the most of now. Clemenger BBDO Sydney engaged Reactive to design and develop the Web site and online advertising for the Vodafone ‘make the most of now’ campaign.
First runner-up was Virtue Australia for their work on Adidas Original’s "House Party Originals Game." The campaign achieved warm responses from the judges with one judge saying "This campaign truly delivered on the most important thing, making me smile."
Profero rounded out the awards with second runner-up for the launch of Electronics Arts, Sims 3. Tackling the challenge of promoting a new title to a general audience of consumer gamers, Prefero encouraged users to create fan pages and held competitions such as most creative and most supporters throughout the campaign.
Mike Zeederberg, MD of Profero and Chair of Judges, said "This was the quarter of the social mashup, with all three winning campaigns integrating the broader web and social space and allowing users to get involved with both the content and brands. The winners all created a branded experience for the user and allowed them to share that with their friends. It’s clear Australia’s digital creative community has fully embraced social media and is connecting brands and their consumers in a meaningful way."
“The Creative Showcase offers a great opportunity for Australian agencies to gain recognition for their work year round. This quarter is the perfect example of how the interactive online advertising sector is growing, in particular the extensive use of social media throughout the campaigns. IAB Australia is proud to be associated with the Creative Showcase and will continue to support the budding talent thriving in our industry," said Paul Fisher, CEO of IAB Australia. |  |
