This month's winners
The judges view
To entice people to repeat-use a physical object (NFC wristband) plus actively monitor their digital footprint over the course of consecutive days is an exceptionally difficult thing to pull off - easy when you have a such a simple idea & have put in place a clear means to engage users (contestants).
Ever since Coca-Cola Village in Israel every digital agency has pitched this idea to their clients, great to see Wet 'n' Wild +1 with some gamification and make it even more fun
Round 7.5 Winners
Winner: Summer Games
Creative Agency: Visual Jazz Isobar
First Runner Up: KLIPPBOK by The Monkeys
Second Runner Up: Galaxy Note II by Amnesia
Entries for Round 7.6 are now open! Submit your April/May campaigns by going to the 'How to Enter' tab on the left hand side. This is the last round to have your work in the running to be awarded Best of the Best at the 2013 IAB Awards - Goodluck!
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To give more time to participating agencies: entries will open 2 weeks before the Luncheon so keep those dates in mind, we want to see all your great work!
Round 7.6 - 13 June, 2013