About IAB Australia
Terms and Conditions
by Soap Creative
It's the campaign that ticks more boxes than a Qld election. (So topical!)
You demanded a local digital campaign that leveraged the global assets that wasn't lame. We delivered.
You wanted Shazam? We got it.
You wanted an innovative Kinect installation with tonnes of young people going off on it? We got that too.
It wouldn't be a digital campaign if you didn't get your fill of social media too. So hold out your hands and step up to get all the social media you can carry.
Still not satisfied? How about some viral videos of a guy wearing a giant teddy bear suit? No.... well tough luck you're getting it.
We helped reveal Australia's soft side and sold a heap of ice creams in the process. Even though the weather this Summer was crud.
And if you're still reading this then we commend you. This entire section of text contains no useful information and you have basically wasted your time.
View: Campaign Overview
View: Very Important Link
Jan 2011 - Mar 2012