Campaign Information The Navy Lifestyle campaign was created to give people a realistic view of what serving in the Australian Navy is really like. Using 3D animation and flash technology, a microsite linking from the Defence Force Recruiting website allows users to literally follow a sailor or officer throughout a 24-hour work day on board the Navy Vessel, HMAS Stuart. The microsite features over 25 different jobs in the Navy, 12 3D locations aboard HMAS Stuart, and more than 100 video files and interactive events that take place on board. Users can also get a holistic view of what the Royal Australian Navy does throughout the year by using the interactive World Map, which follows the Fleet's activities around the world over the course of a year. Support online advertising was also developed to drive traffic to the microsite.
