Campaign Information Based on the idea of 6 degrees of separation BMF, @radical and Holler document 4 young Australians putting this theory to the test and aim to reach their creative hero. Holler's challenge was to create an environment for all of this content that would be engaging for a digitally savvy audience that easily sees through non-credible ideas.
Our answer to that challenge was to create three iterations of a website that explained the journey of “6 Beers of Seperation”:
Casting, Selection, Show.
