Campaign Information This digital campaign had three separate streams work together: 1) an engaging online-offline promotion 2) a mystery-based blogger outreach and 3) a brand micro site solely accessible on facebook.
All offline media of outdoor and TV pointed exclusively to www.facebook.com/5Seeds
The blogger outreach created intrigue, respect as well as free media among prominent voices in the creative community.
And the main campaign goal was a sizable number of facebook fans which the brand could keep on speaking to. This KPI has already been exceeded by 250%.
