Campaign Information The 5X campaign, "Wrigley Australia and New Zealand’s most innovative and ambitious campaign to date" which includes digital, social, cinema, TV & point of sale. The campaign was a collaboration between three agencies - the 5X idea and communications strategy, including the product concept, were conceived by OMD Sydney. Soap Creative is delivering the creative campaign, website and social strategy and The Saltmine Design Group is delivering the branding, packaging, point of sale and promotional fulfilment.
Please read the campaign overview page for full breakdown and results + pretty pictures.
