Campaign Information Heineken has released the DraughtKeg - a mini-keg for pouring a fresh Heineken at home.
However, there was a lot of technical information that needed to be communicated about the keg, (how long it lasts for, how many beers it contain, etc).
Also, research suggested that people were concerned that they may not be able to use the keg or pour a beer correctly - and would thus revert to buying a standard case.
This campaign was created as a tongue-in-cheek way of communicating all of the details and instructions of the Heineken DraughtKeg
Online advertising executions followed the same theme, based on "training exercises" that reinforced key pieces of information about the DraughtKeg.
