The judges view
 Russ Tucker
Digital Arts Network
A great interactive campaign that uses cutting edge technology to get across an emotional message. Both this and the Fundawear project are exceptional ideas and it's hard to pick one over the other. Well done Havas, Finch and Reactive.
 Kieran Ots
Leo Burnett
It's one thing to create an interesting experience with technology. Its another to have it add a powerful layer of meaning to your subject. This manages both while keeping the experience hugely accessible and simple. Beautiful stuff.
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