 Wade Kuhn
The FARM
I was curious to see what the follow up to the successful "Home Sweet As" SMS campaign of last year was going to be and was not disappointed. A wonderfully simple idea, again, to encourage audience participation, executed with some REAL BAKING to add true authenticity and topped off with a very quirky and entertaining making-of video. This one had just the right ingredients (pun intended) that has made it a fun and memorable campaign that would have had me surely feeling homesick for NZ (if I was a Kiwi that is).
 Kieran Ots
Leo Burnett
A simple idea really well executed, with a sweet tone, fantastic attention to detail and great stop-motion visuals in the video. Nicely done
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