 Kieran Ots
Leo Burnett
Turning a campaign into a content stream was an interesting twist for an alcohol brand, but the live projections are probably my favourite element of this campaign, effectively making the brand part of the cultural stream its reporting on. Nice.
 Lachlan Pottenger
Market United
This campaign genuinely integrates social elements online with outdoor along with a number of media events in a truly innovative way.
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