The judges view
 Kevin Ferry
Sputnik Agency
Woof woof I loved the Pedigree Adoption Drive campaign, clean and simple communication with very smart online marketing, really uses social media to full effect with live streams of what dogs are up for adoption - my first 10 in judging IAB, Good boy.
 Tim Buesing
Reactive
While the micro site was a mandatory, facebook was where the adoption drive really gained speed. Well integrated into Australia's social stream those sad puppy eyes worked their magic.
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