 Ashley Ringrose
Soap Creative
BFTB is hollywood (well almost). It makes something boring interesting. I also commend the client for having the balls and budget to do such a promotion.
 Matt Cumming
M&C Saatchi
It is just fully a cut above the rest. A world class site.
Amongst the target market I can see it spreading like a virus. I don't know, I don't suffer asthma, but it feels like if I did, I would empathise with this.
It breaks some boundaries in the cartoon analogies I've seen previously.
Some things, like the 'film trailer' analogy feel familiar, but at the same time treated in an original way.
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